I was asked to create a viral marketing campaign for a local restaurant. Their signature dishes were their full English breakfast and their Sunday lunches. Both were extremely popular.

We know that one of the best ways to create viral content is to create something that completely splits opinion. So we decided to add gravy to their full English Breakfast, create a video of the gravy being poured over everything on the plate and wait for peoples reaction.

We worked with a specialist food and drink influencer to create the video on their iPhone to ensure the footage was authentic. We established a number of key places to publish the video, including The Fry Up Police Facebook page.

  • 400,000+ video views (150k in 24 hours)
  • 22,000 Facebook shares
  • 7 week restaurant bookings for breakfast
  • Featured in some of the UK’s top publishers