I worked with Golden Wonder to create a nostalgic campaign that was delivered in a modern way. Taking inspiration from the bottomless brunch boom, I created the bottomless retro crisp buffet.

Putting Golden Wonder products at the forefront of the campaign, The Retro Crips Buffet featured over 40 types of retro crisps for guests to help themselves to over a two-hour sitting.

As well working with key Instagram influencers to create promotional content, we invited the BBC and other big publishers to the events to significantly boost coverage and engagement. The event featured live on ITV News and had over 9 millions video views on Facebook via the BBC.

Results:

  • 9.3m views on Facebook
  • 60k video engagements
  • 800 ticket sales in 24 hours
  • Live feature on ITV News
  • 50+ global press features